Engagement Rate Calculator
Instagram or TikTok: enter your numbers to find out your engagement rate and see where you stand.
Optional — leave blank if you only want to count likes.
These are general industry rules of thumb, not an official standard — they vary by niche and account size.
How is the engagement rate calculated?
The engagement rate is calculated as: (average likes + average comments) ÷ number of followers × 100. It measures the share of your audience that actually interacts with your posts, often a more telling metric than raw follower count.
Frequently asked questions
What's a good engagement rate on Instagram?
Generally, a rate above 3.5% is considered good, and above 6% excellent. Below 1%, the rate is considered low. These thresholds vary by account size and niche.
What's a good engagement rate on TikTok?
TikTok naturally has higher engagement rates than Instagram. A rate above 6% is generally considered good, and above 10% excellent.
Does the calculation include views or shares?
No, this calculator only uses likes and comments relative to your follower count, the most common formula. Some tools also factor in shares and saves, which can give a slightly different rate.
How can I improve my engagement rate?
Posting consistently, replying to comments, and creating content built for your audience are the most durable levers. A one-off boost on likes or followers can also help restart momentum for a stagnant account.